Most business owners are aware of “branding” as it applies to the business name but many service based businesses do not appreciate how important it is to name services.
A recent Portsmouth University study indicates that the National Health Service in the UK is losing a staggering £5bn to fraud each year – approximately 7% of healthcare budget. Could your business be losing money today because of fraud?
I recently had a look at LivePlan the business planning tool because it now links to Xero accounting. This means you can create financial forecasts in LivePlan and it will pull data from Xero so you can compare results to budget.
Most budget changes are small tweaks to the system and not worth writing about. However, the changes to the pension rules are different.
If you have a business with employees we recommend engaging them in the process of developing your culture.
This post has some questions to help you discover and develop your business’ culture.
Many people think ideas like Business Values and Mission Statements are only for big business and question their real value.
This post is the first in a series of four about how your business’ culture is fundamental to your success.
Case Studies are effectively more in-depth testimonials and are an important element of a business’ marketing, especially high price items and important purchases.
Social Proof is about using psychology to improve the effectiveness from your marketing.