To grow your business you need to sometimes think and act counter intuitively and this begins with your target market.
There are broadly two types of marketing; Image Marketing (branding) and Direct Response Marketing.
An entrepreneur listens to numbers, not words.
Here is a checklist you can use to improve every piece of marketing collateral you have.
In business we will all experience failure and our biggest fears will be challenged, whether that is public speaking, cold-calling, negotiating, dealing with complaints or sacking someone.
A few days ago the Crown Prosecution Service (CPS) announced that it will dramatically ramp up the number of tax evasion cases it takes on.
This mindset is challenging for me because accountants are experts and many in my profession have a very negative attitude towards marketing.
This may not be what we want to hear but customers don’t care about us, our brand, what we know and what we can do.
The concept of working ON and IN your business was introduced by Michael Gerber in his book The E Myth.
When it comes to small businesses the main reason for the failure is a lack of understanding of EXACTLY what the customer wants and how much they are prepared to pay.