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Target market – part 1

To grow your business you need to sometimes think and act counter intuitively and this begins with your target market.

What is Direct Response marketing?

There are broadly two types of marketing; Image Marketing (branding) and Direct Response Marketing.

Mindset 7 – Finding the numbers

An entrepreneur listens to numbers, not words.

Marketing Collateral Checklist

Here is a checklist you can use to improve every piece of marketing collateral you have.

Mindset 6 – Dealing with fear

In business we will all experience failure and our biggest fears will be challenged, whether that is public speaking, cold-calling, negotiating, dealing with complaints or sacking someone.

Tax is becoming more risky

A few days ago the Crown Prosecution Service (CPS) announced that it will dramatically ramp up the number of tax evasion cases it takes on.

Mindset 5 – Smart marketer or dumb expert

This mindset is challenging for me because accountants are experts and many in my profession have a very negative attitude towards marketing.

Mindset 4 – Customers don’t care

This may not be what we want to hear but customers don’t care about us, our brand, what we know and what we can do.

Mindset 3 – Working ON or IN your business

The concept of working ON and IN your business was introduced by Michael Gerber in his book The E Myth.

Learning from your customers

When it comes to small businesses the main reason for the failure is a lack of understanding of EXACTLY what the customer wants and how much they are prepared to pay.