There is a new form of marketing called “Inbound Marketing”; this is where you get people coming to you.
The idea is that you use the Internet to win new business. This includes your Website with Search Engine Optimisation (SEO) and Pay-Per-Click (PPC) advertising as well as Social Media. You can even link your Website to offline marketing. A good example is QR codes.
Now, most of my new business comes from recommendations which I actively stimulate with advance tax planning, high levels of customer service and proactive accounting. But, I do not want to just rely on one marketing tactics, so I am starting to embrace Inbound Marketing.
If all goes well I will be rolling Inbound Marketing into the Growth Pillar of the OnTrack Business Development Programme.