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Marketing Collateral Checklist

Here is a checklist you can use to improve every piece of marketing collateral you have.

  • Are you using Direct Response Marketing?
  • Is there a well defined market?
  • Is there an irresistible offer?
  • Is there a compelling headline
  • Does the opening sentance pull you in?
  • Have you included your Unique Perceived Value?
  • have you focussed on benefits rather than features?
  • Is there a guarantee?
  • Have you explianed why you are making the offer?
  • Have you out a deadline on the response?
  • Have you included Social Proof?
  • Do you have at least one call to action?
  • Do you have a response devise?
  • Have you used sub-headlines?
  • Have you used high quality images?

In future posts I will write about each element of the checklist.

Sackmans are Chartered Accountants North London.