If you haven’t already done so then 2014 could be time to start thinking about making sure your Website is mobile friendly.
The technical term is having a “responsive” Website because it responds differently depending to what device the visitor is using. Mobile use has been growing rapidly and my research indicates that now up to 60% of Website visits are now via a mobile device.
The work to turn a standard Website into a responsive depends on the complexity of the Website. Mine for Sackmans Accountants North London took two days including testing.
The key differences are the way the navigation works, page layout and image sizing. If you are reading this on a tablet or smart phone and have any suggestions please let me know.
The Sackman Website is built on WordPress, which is a free Content Management System (CMS). This enables me to add and change content myself without paying a Website company.
As part of our On-Track programme we recommend that a business has a CMS so they can add and change content themselves. This means you save time and money keeping your Website accurate and up to date. For example, it is important you have a blog so you have add fresh content to your Website.
This is important for Search Engine Optimisation and also means you can use email marketing and track response from your database.
Just so you know, my open rate is 35%. According to Silverpop, who analyzed email of all types sent by 2,787 of client companies in 40 countries, mine is well above the average for financial services of 22%.
Website visits, conversion rates and email open rates are marketing numbers you should know, do you? If not then book an On-Track review and we can explore what numbers your business should be focussed on.