What do you guarantee?
Guarantees make it easy for people to buy from you and enable you to control the deal.
For example, I guarantee your accounts will be done within 45 days and I will never charge you more than the agreed fixed price. The 45 day guarantee is better that 99% of most other accountants because most do not have a guarantee.
But, there are a few practical and fair conditions. The deal is on the basis you have booked the work in as part of your Fixed Price Agreement and get the bookkeeping to me what you said you would and in the agreed format. That’s fair, good for you and good for me because I can schedule work and plan more effectively.
What can you guarantee to make it easy for people to buy from you?