What is a good LinkedIn update?
As traditional marketing becomes less effective I have decided to embrace Inbound Marketing.
Part of Inbound Marketing is Sackmans using Social Media like LinkedIn more actively.
Questions on my mind include:
- How many updates a day should I post?
- What makes a good status update?
I have done some research and thought I’d share my thoughts just in case others find it useful.
My take is that a maximum of two updates a day in the accepted LinkedIn etiquette and here is what I will be posting:
I work on some interesting issues and these may provide insights to others.
I am committed to creating useful content for business owners.
- Blog posts like the Rasing Finance Series
- Permission Based Marketing training
- Improving the Numbers Website
- Links to useful articles on other Websites
- Announcements of events
I can post that I am working on some new content so people know what is coming.
And, when the content goes live I will do another update and do a link to it.
I will share my good news via LinkedIn.
This can include:
- News about sackmans
- Client successes
- Sackmans winning a new client
- Getting referrals and testimonials
I have signed up with B1G1 a company that enables me to give to worthy causes as part of my day-to-day work.
My commitment is that as my business benefits other people do.
For example, anoyone that connects to me on LinkedIn will trigger me to give clean water for a day to a someone in Etheopia.
I do a lot of reading and research and sometimes come across information that business owners may not be aware of.
What I will not post
This is what I will not do:
- Tell you personal things
- Continually promote myself
I hope you found this post useful and remember, connect to me on LinkedIn click here.