12 types of headline to improve your marketing

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Picking up on the last post I thought I would write about the use headlines of headlines in Direct Response Marketing.

The headline of an advert, Webpage or letter is the advert for the advert, Webpage or letter. By that I mean that the headline sells the rest of the copy. If people don’t read the advert, stay on the Website or throw the letter without reading it the headline isn’t good enough.

So, with that in mind it makes sense to put a lot of energy into creating the headline. And, it makes sense to test before you invest serious money.

From my research I think there are broadly twelve different types of headlines and they can be combined:

• News
• Guarantee
• How to
• Benefit
• Question
• Reason why
• Testimonial
• Command
• Free
• Advice
• Warning
• Quick solutions

In the previous post I used a question headline “Do you know the 7 traps that kill 98% of start-up in the first five years?” But, I could apply the other types of headline to the same topic:

News – Announcing the new report – 7 traps that kill 98% of start-up in the first five years

Guarantee – Survive the 7 hidden traps that kill 98% of start-ups or get a refund 100%

How to – How to survive the deadly traps that kill 98% of start-ups

Benefit – Sidestep the 7 hidden traps that kill 98% of start-ups

Reason why – 7 reasons why 98% of start-ups don’t survive the first five years

Testimonial – Learn how I overcame the 7 hidden traps that kill 98% of start-ups

Command – Stop risking going bust from the 7 hidden traps that kill 98% of start-ups

Free – Free report on 7 hidden traps for start-ups

Advice – Advice for start-up to help avoid the 7 traps that force 98% to go bust in five years

Warning – Alert…don’t start a business without knowing the 7 traps that force 98% of start-ups to go bust in five years

Quick solutions – Instant success by avoiding the 7 traps that kill 98% of start-up

I hope this post help you create and test headlines for your marketing.