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Making use of Social Proof

Social proof is a very powerful psychological concept where people assume the actions of others reflect the correct behaviour for them. Perhaps the most powerful example is the importance of referrals in businesses.

Businesses can ethically use Social Proof in a numbers of ways to improve their marketing. This normally includes collecting testimonials and publishing case studies but can include expert and celebrity endorsements. To some businesses like restaurants and hotels it is vital to get positive reviews and ratings on Websites like TripAdvisor.

In the age of Social Media Social Proof can include the numbers of shares and likes on platforms like Twitter and Facebook. You can even embed Social Media comments and buttons on Webpages. All this can be used to create a Bandwagon Effect which is what I believe Xero have done by announcing 500,000 customers. They are trying to persuade people to choose them over the other options because half a million businesses can’t be wrong!

With all this in mind I would appreciate you giving me a testimonial – just a few words would be great.

As a thank you for taking the time and effort to help me, I’ll be helping people in need around the world through my association with B1G1. And, You can choose which cause I will support because of your testimonial using the form below.