Marketing Collateral Checklist

Here is a checklist you can use to improve every piece of marketing collateral you have.

• Are you using Direct Response Marketing?
• Is there a well defined market?
• Is there an irresistible offer?
• Is there a compelling headline
• Does the opening sentance pull you in?
• Have you included your Unique Perceived Value?
• have you focussed on benefits rather than features?
• Is there a guarantee?
• Have you explianed why you are making the offer?
• Have you out a deadline on the response?
• Have you included Social Proof?
• Do you have at least one call to action?
• Do you have a response devise?
• Have you used sub-headlines?
• Have you used high quality images?

In future posts I will write about each element of the checklist.

Sackmans are Chartered Accountants North London.