Start with why

Following on from the Primary Aim in my last post I’d like to show you a video from a Website called TED by Simon Sinek.

TED is a non-profit organisation devoted to Ideas Worth Spreading. It started in 1984 as a conference bringing together people from three worlds: Technology, Entertainment, Design.

Simon Sinek wrote a book Start With Why which is about how great leaders inspire.

The reason I have included this video is that I don’t believe you need motivation to be successful. Motivation is about getting hyped up and using adrenalin. What I believe in is inspiration by linking your Business Aim to your Primary Aim.