Call us
020 8906 6768

What is your Primary Aim?

Imagine that you are about to attend one of the most important occasions of your life.

It will be held in a room and all your friends, you family, your business associates and anyone and everyone to whom you are important and who is important to you.

The lighting is subdued, soft, casting a warm glow on the faces of your expectant guests.

Everyone is sat down. Their chairs are handsomely upholstered and they are listening to you telling the story of your life.

What you did. The people you met. What you were most proud of but it is not you talking, but a recording.

At the front of the room is a raised section and on this is a table with candles and a box. And, you’re in the box; it’s your funeral.

Do you see yourself lying in the box, not a dry eye in the room?

How would you like the story to go?

That’s your Primary Aim.

What would you like to be able to say about your life, after it’s too late to do anything about it?

If you were to write a script for the tape to be played for the mourners at your funeral, how would you like it to read?

That’s your Primary Aim.

Once you have created the script, you are focussed. All you need to do is make it come true.

All you need to do is begin living your life as if it were important.

All you need to do is take your life seriously.

To create it intentionally.

To actively make your life into the life you wish it to be and to use your business to achieve this.

Simple? Yes.

Easy? No.

But, absolutely essential if your business is to have any meaning beyond work.

Because if your business is going to become an integral part of that tape, if your business is going to make a major contribution to the realization of your dream, if your business is going to become a significant component of your Primary Aim, you have to let your business know what that Aim is!

With thinking and planning you will have no clear picture of how you want your life to be, how on earth can you begin to live it?

  • How would you know what first step to take?
  • How would you measure your progress?
  • How would you know where you were?
  • How would you know how far you had gone?
  • How would you know how much farther you had yet to go?


So before you go return to work, ask yourself the following questions

  • What do I wish my business life to look like?
  • How do I wish my business life to be on a day to day basis?
  • What would I like to be able to say I truly know in my business life?
  • How would I like to be with other people in my business life; my family, my friends, my business associates, my customers, my employees, my community?
  • How would I like people to think about me?
  • What would I like to be doing two years from now? Then years from now? Twenty years from now? When my life comes to a close?
  • What specifically would I like to learn during my life; spiritually, physically, financially, technically, intellectually? About relationships?
  • How much money will I need to do the things I wish to do? By when will I need it?
  • These are just a few of the questions you might ask yourself in the creation of your Primary Aim.


The answers become the standards against which you can begin to measure you life’s progress. In the absence of such standards, your life will drift aimlessly, without purpose, without meaning.

In that regard, your Primary Aim is the vision necessary to bring your business to life and your life to your business.

It provides you with a purpose. It provides you with energy. And, it provides you with the grist for your daily mill.

This is step one of On-Track programme. Feel free to give me a call to help you develop your thinking and plans.